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A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance

Received: 31 July 2021     Accepted: 24 August 2021     Published: 30 August 2021
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Abstract

Service innovation is a fundamental method for service enterprises to enhance dynamic capability in building core competitive advantage and achieving sustained growth as well. The improvement of service innovation performance requires enterprises to have more open cooperation vision, and flexible coordination mechanism as well. More focuses have steadily changed from the traditional machine-driven standardized process to flexible talent development of work teams, especially the improvement of their service innovation performance. It requires groups to show more team spirit, as well as mutual sharing behavior, which is beyond duty and not for the purpose of commendation. Based on the mediating effect of organizational commitment and knowledge sharing, this paper explored the effect of group citizenship behavior on service innovation performance in Chinese context. With a sample of 498 employees of enterprises in China, this paper explored the relationship between group citizenship behavior, service innovation performance, organizational commitment and knowledge sharing by constructing a structural equation model. The results showed that organizational commitment and knowledge sharing played a partial mediating role between group citizenship behavior and service innovation performance. It is recommended to establish the employee centered enterprise culture and regulations; foster an open atmosphere which is conducive to communication and innovation; establish a fair and effective incentive distribution system; establish a diversified knowledge sharing effective incentive system and give full play to the role of learning organization.

Published in International Journal of Economic Behavior and Organization (Volume 9, Issue 3)
DOI 10.11648/j.ijebo.20210903.17
Page(s) 94-102
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Group Citizenship Behavior, Service Innovation Performance, Knowledge Sharing

References
[1] Racela: Customer Orientation, Innovation Competencies, and Firm Performance: A Proposed Conceptual Model [J]. Social and Behavioral Sciences, (148): 16-23 (2014).
[2] Chen X. P, Lam S, Naumann S, et al: Group Citizenship Behaviour: Conceptualization and Preliminary Tests of its Antecedents and Consequences [J]. Management and Organization Review, 1 (2), 273-300 (2005).
[3] Schnake M, Dumler M: Level of Measurement and Analysis Issues in Organizational Citizenship Behavior Research [J]. Journal of Occupational and Organizational Psychology, (76), 283-301 (2003).
[4] Ehrhart M, Naumann S: Organizational citizenship behavior in work groups: a group norms approach [J]. Journal of Applied Psychology, 89 (6): 960 (2004).
[5] Euwema M C, Wendt H, Emmerik H V: Leadership styles and group organizational citizenship behavior across cultures [J]. Journal of Organizational Behavior, 28 (8), 1035–1057 (2007).
[6] Shin Y, Jin N C: What makes a group of good citizens? The role of perceived group-level fit and critical psychological states in organizational teams [J]. Journal of Occupational and Organizational Psychology, 83 (2), 531-552 (2010).
[7] Chou S Y, Garcia D C: Group Organizational Citizenship Behavior in the Stages of Group Development [J]. International Journal of Business & Management, 6 (10), (2011).
[8] Lv Zhenbao, Lin Wenquan, Ma Chao: Review of Group Citizenship Behavior [J]. Economic Management of East China, 2, (2010).
[9] Wu Xiaobo, Gao Zhongshi, Wei Shijie. Empirical Study on Tacit Knowledge Externalization and technological innovation performance [J]. Scientific Research, 2007, 25 (6): 1233-1237.
[10] Meyer J. P., Allen N. J. Commitment to Organizations and Occupations: Extension and Test of a Three Component Conceptualization [J]? Journal of Applied Psychology, 78, 538-551 (1993).
[11] Cohen S G, Bailey D E: What makes teams work: Group effectiveness research from the shop floor to the executive suite [J]. Journal of Management: Official Journal of the Southern Management Association, 23 (3), 239-290 (1997).
[12] Chih-Wen Wu: The study of service innovation for digiservice on loyalty [J]. Journal of Business. 67, 819–824 (2014).
[13] Nader Nada, Zulfiqar Ali. Service Value Creation Capability Model to Assess the Service Innovation Capability in SMEs [J]. Procedia CIRP 30, 390-392 (2015).
[14] Hooff, B. V & Weenen, F. S: Committed to share: commitment and CMC use as antecedents of knowledge sharing [J]. Knowledge and Process Management, Jan-Mar, 11 (1), 13 (2004).
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  • APA Style

    Huang Ying, Chen Chunni, Wang Jing. (2021). A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. International Journal of Economic Behavior and Organization, 9(3), 94-102. https://doi.org/10.11648/j.ijebo.20210903.17

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    ACS Style

    Huang Ying; Chen Chunni; Wang Jing. A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. Int. J. Econ. Behav. Organ. 2021, 9(3), 94-102. doi: 10.11648/j.ijebo.20210903.17

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    AMA Style

    Huang Ying, Chen Chunni, Wang Jing. A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance. Int J Econ Behav Organ. 2021;9(3):94-102. doi: 10.11648/j.ijebo.20210903.17

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  • @article{10.11648/j.ijebo.20210903.17,
      author = {Huang Ying and Chen Chunni and Wang Jing},
      title = {A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance},
      journal = {International Journal of Economic Behavior and Organization},
      volume = {9},
      number = {3},
      pages = {94-102},
      doi = {10.11648/j.ijebo.20210903.17},
      url = {https://doi.org/10.11648/j.ijebo.20210903.17},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijebo.20210903.17},
      abstract = {Service innovation is a fundamental method for service enterprises to enhance dynamic capability in building core competitive advantage and achieving sustained growth as well. The improvement of service innovation performance requires enterprises to have more open cooperation vision, and flexible coordination mechanism as well. More focuses have steadily changed from the traditional machine-driven standardized process to flexible talent development of work teams, especially the improvement of their service innovation performance. It requires groups to show more team spirit, as well as mutual sharing behavior, which is beyond duty and not for the purpose of commendation. Based on the mediating effect of organizational commitment and knowledge sharing, this paper explored the effect of group citizenship behavior on service innovation performance in Chinese context. With a sample of 498 employees of enterprises in China, this paper explored the relationship between group citizenship behavior, service innovation performance, organizational commitment and knowledge sharing by constructing a structural equation model. The results showed that organizational commitment and knowledge sharing played a partial mediating role between group citizenship behavior and service innovation performance. It is recommended to establish the employee centered enterprise culture and regulations; foster an open atmosphere which is conducive to communication and innovation; establish a fair and effective incentive distribution system; establish a diversified knowledge sharing effective incentive system and give full play to the role of learning organization.},
     year = {2021}
    }
    

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    T1  - A Study on the Relationship Between Group Citizenship Behavior and Service Innovation Performance
    AU  - Huang Ying
    AU  - Chen Chunni
    AU  - Wang Jing
    Y1  - 2021/08/30
    PY  - 2021
    N1  - https://doi.org/10.11648/j.ijebo.20210903.17
    DO  - 10.11648/j.ijebo.20210903.17
    T2  - International Journal of Economic Behavior and Organization
    JF  - International Journal of Economic Behavior and Organization
    JO  - International Journal of Economic Behavior and Organization
    SP  - 94
    EP  - 102
    PB  - Science Publishing Group
    SN  - 2328-7616
    UR  - https://doi.org/10.11648/j.ijebo.20210903.17
    AB  - Service innovation is a fundamental method for service enterprises to enhance dynamic capability in building core competitive advantage and achieving sustained growth as well. The improvement of service innovation performance requires enterprises to have more open cooperation vision, and flexible coordination mechanism as well. More focuses have steadily changed from the traditional machine-driven standardized process to flexible talent development of work teams, especially the improvement of their service innovation performance. It requires groups to show more team spirit, as well as mutual sharing behavior, which is beyond duty and not for the purpose of commendation. Based on the mediating effect of organizational commitment and knowledge sharing, this paper explored the effect of group citizenship behavior on service innovation performance in Chinese context. With a sample of 498 employees of enterprises in China, this paper explored the relationship between group citizenship behavior, service innovation performance, organizational commitment and knowledge sharing by constructing a structural equation model. The results showed that organizational commitment and knowledge sharing played a partial mediating role between group citizenship behavior and service innovation performance. It is recommended to establish the employee centered enterprise culture and regulations; foster an open atmosphere which is conducive to communication and innovation; establish a fair and effective incentive distribution system; establish a diversified knowledge sharing effective incentive system and give full play to the role of learning organization.
    VL  - 9
    IS  - 3
    ER  - 

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Author Information
  • School of Business Management, Guangxi University, Nanning, China

  • Guangxi Power Grid Co., Ltd, Liuzhou, China

  • School of Business Management, Guangxi University, Nanning, China

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