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Modeling Adoption and Usage of Mobile Money Transfer Services in Kenya Using Structural Equations

Received: 24 September 2015     Accepted: 21 October 2015     Published: 30 October 2015
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Abstract

Mobile Money Transfer services have eased the means of transferring money from one mobile phone user to another in Kenya. Since the introduction of the services there is disparity in adoption of different mobile money transfer platforms in Kenya. In this study Structural Equation Modeling was used to create a model of factors that influence the adoption and usage of Mobile Money Transfer services in Kenya. The findings in this study provide useful information to Mobile Network Operators that they can use in implementation of their Mobile Money Transfer service. The study was conducted in Juja Township. The study established that the independent variable namely, Performance Expectancy, Effort Expectancy and Social Influence had significant influence on Behavioral Intention towards the use of a given Mobile Money Transfer service. This means that the MMT’s users would continue to use a given Mobile Money Transfer service they have chosen. Facilitating Conditions was found to be a significant factor in predicting adoption and use of Mobile Money Transfer for males and females where gender was used as moderating factor. Also Behavioral intention was a significant determinant of Use Behavior of Mobile Money Transfer services. In conclusion the research model was found to be important in determining factors that influence the adoption and use of a given Mobile Money Transfer service.

Published in American Journal of Theoretical and Applied Statistics (Volume 4, Issue 6)
DOI 10.11648/j.ajtas.20150406.22
Page(s) 513-526
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2015. Published by Science Publishing Group

Keywords

Mobile Money Transfer Services (MMT’s), Mobile Network Operators (MNO), Structural Equation Model (SEM)

References
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[13] Kabbucho, Kamau, Cerstin Sander and Peter Mukwana (2003), ‘"passing the buck- money transfer systems: The practice and potential for products in Kenya"’, MicroSave Africa Report.
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[15] Mason, M. and O. Lineth (2007), ‘Poverty reduction through enhanced rural access to financial services in Kenya. Institute for policy analysis and research (ipar)’, Southern and Eastern Africa Policy Research Network (SEAPREN) Working Paper No. 6.
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[19] Schumaker, R. E. and R. G. Lomax (2004), ‘A Beginners Guide to Structural Equation Modeling’, Routledge.
[20] Tobbin, P. E (2010), Modeling adoption of mobile money transfer: A consumer behavior analysis, in ‘Paper presented at The 2nd International Conference on Mobile Communication Technology for Development, Kampala, Uganda. General’.
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Cite This Article
  • APA Style

    Joseph Kuria Waitara, Anthony Gichuhi Waititu, Anthony Kibera Wanjoya. (2015). Modeling Adoption and Usage of Mobile Money Transfer Services in Kenya Using Structural Equations. American Journal of Theoretical and Applied Statistics, 4(6), 513-526. https://doi.org/10.11648/j.ajtas.20150406.22

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    ACS Style

    Joseph Kuria Waitara; Anthony Gichuhi Waititu; Anthony Kibera Wanjoya. Modeling Adoption and Usage of Mobile Money Transfer Services in Kenya Using Structural Equations. Am. J. Theor. Appl. Stat. 2015, 4(6), 513-526. doi: 10.11648/j.ajtas.20150406.22

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    AMA Style

    Joseph Kuria Waitara, Anthony Gichuhi Waititu, Anthony Kibera Wanjoya. Modeling Adoption and Usage of Mobile Money Transfer Services in Kenya Using Structural Equations. Am J Theor Appl Stat. 2015;4(6):513-526. doi: 10.11648/j.ajtas.20150406.22

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  • @article{10.11648/j.ajtas.20150406.22,
      author = {Joseph Kuria Waitara and Anthony Gichuhi Waititu and Anthony Kibera Wanjoya},
      title = {Modeling Adoption and Usage of Mobile Money Transfer Services in Kenya Using Structural Equations},
      journal = {American Journal of Theoretical and Applied Statistics},
      volume = {4},
      number = {6},
      pages = {513-526},
      doi = {10.11648/j.ajtas.20150406.22},
      url = {https://doi.org/10.11648/j.ajtas.20150406.22},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajtas.20150406.22},
      abstract = {Mobile Money Transfer services have eased the means of transferring money from one mobile phone user to another in Kenya. Since the introduction of the services there is disparity in adoption of different mobile money transfer platforms in Kenya. In this study Structural Equation Modeling was used to create a model of factors that influence the adoption and usage of Mobile Money Transfer services in Kenya. The findings in this study provide useful information to Mobile Network Operators that they can use in implementation of their Mobile Money Transfer service. The study was conducted in Juja Township. The study established that the independent variable namely, Performance Expectancy, Effort Expectancy and Social Influence had significant influence on Behavioral Intention towards the use of a given Mobile Money Transfer service. This means that the MMT’s users would continue to use a given Mobile Money Transfer service they have chosen. Facilitating Conditions was found to be a significant factor in predicting adoption and use of Mobile Money Transfer for males and females where gender was used as moderating factor. Also Behavioral intention was a significant determinant of Use Behavior of Mobile Money Transfer services. In conclusion the research model was found to be important in determining factors that influence the adoption and use of a given Mobile Money Transfer service.},
     year = {2015}
    }
    

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    AU  - Joseph Kuria Waitara
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    DO  - 10.11648/j.ajtas.20150406.22
    T2  - American Journal of Theoretical and Applied Statistics
    JF  - American Journal of Theoretical and Applied Statistics
    JO  - American Journal of Theoretical and Applied Statistics
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    EP  - 526
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    AB  - Mobile Money Transfer services have eased the means of transferring money from one mobile phone user to another in Kenya. Since the introduction of the services there is disparity in adoption of different mobile money transfer platforms in Kenya. In this study Structural Equation Modeling was used to create a model of factors that influence the adoption and usage of Mobile Money Transfer services in Kenya. The findings in this study provide useful information to Mobile Network Operators that they can use in implementation of their Mobile Money Transfer service. The study was conducted in Juja Township. The study established that the independent variable namely, Performance Expectancy, Effort Expectancy and Social Influence had significant influence on Behavioral Intention towards the use of a given Mobile Money Transfer service. This means that the MMT’s users would continue to use a given Mobile Money Transfer service they have chosen. Facilitating Conditions was found to be a significant factor in predicting adoption and use of Mobile Money Transfer for males and females where gender was used as moderating factor. Also Behavioral intention was a significant determinant of Use Behavior of Mobile Money Transfer services. In conclusion the research model was found to be important in determining factors that influence the adoption and use of a given Mobile Money Transfer service.
    VL  - 4
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Author Information
  • School of Mathematics, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya

  • School of Mathematics, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya

  • School of Mathematics, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya

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